CLIENT: Park City Mountain Resort
PHOTOS: Rob Mathis
This was one of those dream projects that we have almost complete freedom to do what we wanted. Rob Mathis had approached me I think in about 2014 about an idea he had. At the time Park City Mountain Resort was using their same marketing strategy for skiing and families and snowboarding. In snowboard magazines it stuck out like a sore thumb and made no sense. We wanted to change that.
Rob set up a dream team with the help of the marketing director at Park City Jeremey Cooper. Rob was in charge of all photography, I was the Art Director and Designer and Pat Fenelon would be creating all the videos.
The push was called I Ride Park City, and the main focus was to show who was actually riding Park City and what it looked like. The personalities and the details of the park were never shown before.
We changed Park City Mountain Resort to a place no snowboarders ever wanted to go to, to one of the premiere snowboard destinations for park riding.
Here is a snapshot of four seasons of work we created for the Park City Mountain Resort.