Stoked to see the new Now-Snowboarding site launch this week. I was able to work on the graphic updates and the foot pad designs for the new line. A huge thanks to JF at Now and Alex Warburton at the Design Aggregate. Go to the new site and check out all the new binders and if you haven't tried out the Now technology you really need to. Game Changer
THE NEW O-DRIVE
Caution — advanced snowboarders only. The Over-Drive is the Drive on steroids, and it’s the deadliest weapon in our arsenal. This binding is the stiffest and most responsive binding we’ve got in our lineup. But please don’t make the mistake of assuming we sacrificed comfort for tech, in fact, we’ve jacked up the comfort level with our new-andimproved foot pillow so you can rip it up all day long. Crank it on the mountain with the O-Drive beneath your feet.
This IPO is the winner for the ISPO Overall Winner Action Segment Award. It's already mountain-assaulting design got a facelift for 2014/15, in that we've replaced the Alumiring and forge disc components with a nylon post and disc that are reinforced with 50% fibreglass. This redesign creates a softer lateral binding feel without compromising the ride and response. Also new is a smaller size for the IPO, which is well suited for US men’s 5 to 7.5, youth, and women US size 5.5 to 8.5. Turn up the awesome and get loose with the IPO this winter.