Call it arrogance or call it confidence, but YES. is stacked with a crew of some of the most roots-havingest, iconic shreds this sport has ever seen. Both young and washed. Collectively, if we haven’t “seen it all”, we’ve seen most of it. And if we haven’t “ridden it all”, we’ve ridden a hell of a lot of it. So it is this perspective and a lifelong dedication to our culture that grants us the freedom to rethink and disrupt what’s normal. We don’t feel the need to play games or trick people with variations on a theme that others have set.
Below are some board graphics I did for the 2016 line.
2016 YES. 420 & 2020
The word reminds us to be positive in every endeavor and embrace new experiences with an open heart and an open mind. It encourages us to rise to a challenge, instills confidence and commits us to trust and be trusted. YES. inspires
Their is always so much back story and experiences when putting together a snowboard line. This season we decided to really tell a lot of the stories behind the graphics and all the people who made that happen. For the 2015 catalog we made a newspaper and had newspaper stands at all the tradeshows. Check it out below:
2015 Advertising Look & Feel
Whatever the eclectic, infectious energy these guys embody, it has spread. By the disciples that have carried the flag from Day One, when others doubted, it has spread. YES. is about trust.
Trusting your friends.
Trusting your instincts.
Trusting your skills.
Trusting your decisions.
Trusting your partner(s).
2014 Advertising Look & Feel
Snowboard & Catalog Design
2013 Advertising Look & Feel